Web Development
We design and build modern, high-performing websites that do more than simply look good. From business websites and campaign experiences to custom functionality and integrations, we focus on speed, usability, accessibility, conversion and scalability from the beginning. Whether we're building from scratch or improving an existing site, we work with platforms and technologies such as WordPress, Webflow, Shopify and modern development frameworks to create digital experiences that support your marketing—and actually help your business grow.
Web Maintenance
A website isn't finished when it launches. We provide ongoing website maintenance and support to keep your digital presence secure, fast, functional and up to date. This can include software and plugin updates, backups, performance monitoring, content changes, troubleshooting, analytics checks, technical improvements and ongoing optimization. Whether we're maintaining a site we've built or stepping into an existing one, Coastal Labs can handle the technical work so your team doesn't have to.
Landing Pages
We build conversion-focused landing pages designed around one job: getting visitors to take action. Whether the goal is generating leads, booking appointments, downloading content, registering for an event or making a purchase, we combine clear messaging, strong UX, persuasive creative and thoughtful conversion strategy to reduce distractions and move visitors toward the next step. We can also connect landing pages with advertising platforms, analytics, CRM systems and automation tools so every conversion can be tracked and acted on.
E-Commerce
We help businesses build and optimize ecommerce experiences designed to turn browsing into buying. From storefront design and product-page optimization to checkout experiences, product feeds, analytics, advertising integrations and marketing automation, we look at the entire customer journey—not just the shopping cart. Whether you're launching a new store or trying to improve an existing one, we can help connect platforms such as Shopify, WooCommerce, payment systems, CRM tools, email platforms and advertising channels into a more effective ecommerce ecosystem.
UX/UI
Great digital experiences should feel almost effortless. We use User Experience (UX) and User Interface (UI) design to make websites, landing pages and digital products easier to understand, navigate and use. Through user behaviour analysis, information architecture, wireframes, interface design, mobile optimization, usability improvements and conversion thinking, we identify friction and design experiences around what users are actually trying to accomplish. Because sometimes the best design isn't the one people notice—it's the one they never have to think about.
MarTech/APIs
Your marketing technology should work together—not create more work. We help businesses connect the platforms behind their marketing through MarTech strategy, integrations, APIs, webhooks and automation. That might mean connecting your website to your CRM, sending leads automatically to your sales team, syncing customer data between platforms, connecting advertising data to dashboards, integrating third-party services or building custom workflows between tools that weren't designed to talk to each other. If your current process involves repeatedly copying information from one system into another, there's probably a better way.
CRM
Your marketing technology should work together—not create more work. We help businesses connect the platforms behind their marketing through MarTech strategy, integrations, APIs, webhooks and automation. That might mean connecting your website to your CRM, sending leads automatically to your sales team, syncing customer data between platforms, connecting advertising data to dashboards, integrating third-party services or building custom workflows between tools that weren't designed to talk to each other. If your current process involves repeatedly copying information from one system into another, there's probably a better way.
1️⃣ Plan
Great owned and earned media starts with understanding who you’re trying to reach and what will make them pay attention. We develop strategies around your audience, customer journey, search behaviour, content opportunities and competitive landscape to determine where your brand should show up and what it should say when it gets there. The result is a roadmap designed to build visibility, engagement and long-term organic growth.
2️⃣ Build
We turn strategy into content and experiences that give your audience a reason to engage. From SEO and website content to social media, email campaigns and conversion-focused experiences, we create and optimize the channels your business controls. Every piece works together to strengthen your brand, increase discoverability and move customers closer to taking action.
3️⃣ Deploy
Building the content is only half the job. We publish, distribute, measure and continuously refine your owned media using real-world performance data. We analyze search visibility, engagement, conversions, email performance and audience behaviour to understand what’s working—and use those insights to make the next campaign, post, page or email even better.
Not sure what you need? That's okay.
Tell us what you’re trying to accomplish. We’ll worry about the technology.
Web & Digital
Let's Build Something Better.
Need a new website? Have an existing one that isn't doing its job? Trying to connect systems that refuse to talk to each other?
Tell us what you're working on. Whether it's a complete build or one frustrating digital problem, we'll help figure out the right way forward.
Web & Digital can include a wide variety of services like Website Design & Development, Website Maintenance & Support, Landing Pages, Ecommerce, UX/UI Design, CRM Setup & Optimization, Marketing Technology, APIs & Integrations, Analytics & Conversion Tracking,
Automation & Connected Workflows, Performance & Conversion Optimization,
Custom Digital Solutions.
Not sure what you need?
That's okay.
Tell us what you're trying to accomplish. We'll worry about the technology. Bring us your challenge, we figure out which combination of services solves it.
Put Your Budget Where It Matters.
We evaluate search, social, SEO, email, display, video, programmatic, content and other opportunities to determine the right media mix for your business. Using audience insights, historical performance, competitive research and forecasting, we build media plans designed to put your budget where it has the greatest opportunity to create results.
Strategy Without Data Is Just an Opinion.
We combine analytics, customer data, market research, competitive intelligence and performance insights to inform our recommendations. Then we establish clear KPIs and measurement frameworks so we can evaluate what's working, learn from what isn't and make smarter decisions as your strategy evolves.
Latest from our Blog
Want to master the digital world? Our team shares easy guides and the latest trends every week. Dive in to find fresh ways to grow your brand today.
How UX and UI Design Help Websites Generate More Leads
Learn how UX and UI design reduce website friction, improve mobile experiences and help service businesses turn more visitor interest into qualified leads.
Should a Nova Scotia Business Hire In-House or Use a Marketing Agency?
Learn how UX and UI design reduce website friction, improve mobile experiences and help service businesses turn more visitor interest into qualified leads.
What Makes a Good Small-Business Website in Cape Breton?
Discover what makes a strong Cape Breton small-business website, from clear messaging and mobile UX to local proof, search visibility and lead generation.
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Join our Awesome Team
We are always looking for top talent to join our team. If you think you have what it takes, let’s connect.